Embedded RevOps · fractional revenue leadership · B2B · $5M–$50M ARR

An owner for your revenue engine, without the full-time hire.

Executive-level strategy. Agency-level execution. Founder-level commitment.

You don't need another advisor with a deck, and a full-time RevOps leader is a five-month search and a $200K commitment you're not ready to make. I embed as your fractional RevOps executive, owning the strategy, building the systems, and running the cadence that makes revenue predictable. Senior from day one, accountable like a hire, capped at 2 clients so yours gets real attention.

The fractional advantage

Faster than a hire. Nothing like an agency.

The two default options each cost you something. A full-time hire is slow to land and a heavy bet before you know what you need. An agency runs plays on the outside and never owns the number. Fractional is the third path: senior ownership, embedded, without the full-time commitment.

Time to value
FractionalSenior from week one
Full-time hire3–5 month search, then ramp
AgencyFast to start, slow to matter
Seniority
Fractional15-year operator on day one
Full-time hireWhat the budget buys
AgencyAccount team, variable
Cost
FractionalA fraction of a hire: no equity, benefits, or overhead
Full-time hire$180K–$250K + equity + benefits
AgencyRetainer, often more over time
Accountability
FractionalOwns the number
Full-time hireOwns the number
AgencyOwns the deliverable, not the outcome
Embedded
FractionalInside your team
Full-time hireInside your team
AgencyOutside, at arm’s length
Commitment
FractionalQuarterly, with priorities reviewed each quarter
Full-time hirePermanent headcount
AgencyLocked into scope
Range of motion
FractionalBuilt across many models
Full-time hireUsually knows one
AgencyRuns a playbook

When you're ready for a permanent RevOps leader, hire one, and I'll help you scope the role and hand off cleanly. Until then, fractional gets you the seniority now, without the bet.

What I build

Four pillars. The whole revenue engine, owned end to end.

An embedded fractional RevOps executive owns your entire revenue architecture, not a slice of it. I make the calls, run the cadence, and stay accountable for the outcome. AI does the heavy lifting on the build and the busywork; the judgment stays senior.

01

Revenue strategy, architecture & change leadership

The top-level design of the revenue engine (GTM motion, ICP tiering, operating model) plus the change leadership that makes it stick instead of becoming shelfware.

A coherent engine leadership can commit to the board, and new systems your team actually adopts.
02

Planning, forecasting & commissions

The number and the machinery behind it: planning cadence, forecast discipline, pipeline-coverage models, capacity planning, and territory, quota, and compensation design.

A forecast within ±10%, hiring tied to revenue math, and commissions that drive the right behavior.
03

Revenue process, execution & retention

Lead-to-cash-to-renewal as one owned system: deal desk, sales methodology, the sales→CS handoff, and the retention and expansion motion. The un-owned handoff is the most common silent revenue leak; this closes it.

One continuous process, higher NRR, and no surprise churn.
04

Data, systems & revenue intelligence governance

Governance over the foundation the builds create: what the data means, who owns it, which tools to keep or retire, and the canonical metrics every team reads from.

A lean, integrated stack, every team on the same numbers, and board-ready reporting.

Most RevOps help owns one of these and advises on the rest. I own all four, and build the machinery underneath them myself.

Case file
One owner for the whole revenue engine
HR technology$16.5M ARR3 geographiesSales-led
Keka
112%
Net revenue retention
31%
Avg. discount (was 46%)
18%
Gross churn (was 21.6%)
Challenge

Revenue owned by four functions, so nobody owned it. $2.24M a year to churn, 46% average discounting, and no revenue plan.

What I owned

As Head of RevOps to the CEO: the plan, forecast, deal desk, retention, data and stack, plus the board revenue cadence.

Outcome

NRR from 103% to 112%, discounting to 31%, churn to 18%, and Keka's first real annual revenue plan.

Read the full case study →
How it works

Embedded in your team. Run on the 90-day clock.

Fractional RevOps runs as Embedded RevOps: inside your team, on your tools, in your cadence. A quarterly engagement, with priorities reviewed each quarter, on a retainer agreed around outcomes and scope, not hours. A fraction of a full-time hire's cost, with none of the overhead or the permanence.

Weeks 1–2
Chemistry Project
2 weeks
Quarter 1
Foundations
Q1
Quarter 2
Compound
Q2
Ongoing
Scaling
Q3+
Wk 1–2Q1Q2Q3+
How it starts

Most partnerships open with a 2-week Chemistry Project: a paid, low-risk way to test the fit and leave with a prioritised roadmap you can act on, with or without me. The fee credits toward the engagement.

Who owns it

The operator who owns your engine is the one embedded in your team.

Shashank Palli
Shashank Palli
RevOps operator · solo practice

15 years in operations, three Head-of-RevOps roles, two exits. And when I embed, I own the number myself. No junior team behind me, no account manager in between. AI handles the repeatable work; an operator who’s carried the quota makes the calls.

15 years in Strategy & Ops2× founder exitsEx VP of RevOps30+ businesses transformedSales-led, PLG & hybrid2 clients at a time
More about how I work →
±8%
Forecast accuracy
103% → 112%
Net revenue retention
8% → 2%
Onboarding churn
−40%
Tooling cost
Built with the stack you already own
CRM
HubSpotSalesforce
Planning & FP&A
DrivetrainCausal
Forecasting & rev intelligence
ClariBoostUpGong
Retention & CS
GainsightChurnZero
Analytics & BI
LookerTableauDomo
AI & automation
Clauden8nMake
Is this a fit?

Right for some revenue teams. Wrong for others.

Fits when

You just raised funding and need to scale the growth infrastructure

You’re hiring (or considering hiring) a RevOps Director or VP, and want senior ownership faster and cheaper

A new CRO or VP Sales needs clean systems and a trustworthy forecast before committing to a number

You want RevOps owned, not just advised on, and you’ll give the access that requires

Not a fit when

You’re pre-PMF or under $5M ARR

You’re B2C or D2C

You want to outsource RevOps and forget about it

You want a CRM admin to take tickets, or a deck-and-dash agency

You want better numbers but won’t change the habits behind them

You’re shopping purely on price

On the wrong side of that line? I'll tell you on the first call and point you somewhere better. Saying no to the wrong fit is how I protect the few clients I say yes to.

A senior RevOps leader runs $180K–$250K all-in, plus a months-long search. Fractional gets you that seniority immediately, embedded, for a fraction of the number, priced to the scope of what you actually need, with no equity, benefits, or overhead.

Real operational change doesn’t happen in 30 days. A quarter is long enough for a change to show up in the numbers, and short enough to change course if it isn’t working. So the engagement runs quarter by quarter, with priorities reviewed at the end of each.

You get an operator inside your weekly cadence and your monthly and quarterly reviews, working on your tools, and you’re one of only 2 clients I take on at a time. What I commit to is scope and outcomes, not hours. Each quarter starts with a written plan and the results I’m accountable for. Hours measure effort. You’re paying for the result.

Good. That’s often the right endgame. I’ll help scope the role, interview, and hand off cleanly. Fractional is the bridge to a permanent function, not a substitute you’re locked into.

Yes. The builds are GTM Engineering, and they’re included in the ownership, or available as scoped standalone projects. Many partnerships start with one.