GTM Engineering · AI-native GTM systems · B2B · $5M–$50M ARR

Your revenue engine, rebuilt at AI speed.

Scoped builds. A fixed clock. A number that moves.

You know where the engine leaks. GTM Engineering fixes one part of it: a defined build, 30–90 days, one measurable outcome. AI agents do the heavy lifting, so infrastructure that used to take a quarter ships in weeks, with an operator's judgment underneath it, not just tool config.

What gets built

Four builds. Each closes a different leak.

You don't need all four. You need the one costing you most, and data comes first: nothing built on numbers your team doesn't trust will hold. What sets each build apart isn't the tool. It's the judgment underneath it. You get the build and the operator who's owned the number, delivered AI-native so it lands in weeks. And because the same operator can own the whole engine later, a project is an on-ramp, not a dead end.

01
Systems and Data FoundationThe build everything else depends on.

A clean, connected system of record: CRM architecture, hygiene, waterfall enrichment, stack consolidation. AI agents clear in days what used to take a team weeks, and keep it clean without manual upkeep.

Enrichment 20% → 80%+
Trusted reporting in 3–4 wks
Manual upkeep → gone

A $40M distributor ran its entire commercial model as prose in one notes field → a governed data model and its first forecastable view of revenue in twelve years.

Work Wear Safety · Industrial distributionView the case study →
02
Signal-Based Allbound EnginePipeline from both directions.

Inbound captured, scored, and routed inside the golden hour. Outbound triggered by real buying signals: funding, hiring, tech installs. AI personalization and research agents make 1:1 outreach work at volume.

2.1× lead-to-SQL
Sub-hour speed-to-lead
Net-new intent pipeline

Loan applications sales could never see, 88% walking away unattended → ~$50M of pipeline surfaced and inbound conversion 12% → 42%.

Efficient Capital Labs · B2B fintech lendingView the case study →
03
Retention & Expansion EngineKeep the revenue you already won.

Health scoring, churn-risk alerts wired to save plays, expansion signals surfaced before renewal. AI watches the signals no human has time to and flags the account before it churns.

$250K–$500K NRR uplift
Churn caught 60+ days early

Every churn signal scattered across five systems, read by no one → one health score with save-plays attached, and net revenue churn 28% → 16%.

A US B2B marketing agencyView the case study →
04
Revenue Intelligence & ReportingStop forecasting by feel.

Board-ready dashboards, funnel analytics, attribution, and forecasting infrastructure. One source of truth. AI turns raw activity into the read tool-only competitors can’t credibly deliver.

One source of truth
Forecast within ±8%

A forecast built from what eighty reps chose to type, a fifth of pipeline slipping every quarter → evidence-based forecasting, accuracy 68% → 80%+ in a single quarter.

Uniphore · Enterprise AIView the case study →
MODULE 0101 / 04

Systems and Data Foundation

The build everything else depends on.

A clean, connected system of record: CRM architecture, hygiene, waterfall enrichment, stack consolidation. AI agents clear in days what used to take a team weeks, and keep it clean without manual upkeep.

Enrichment 20% → 80%+
Trusted reporting in 3–4 wks
Manual upkeep → gone

A $40M distributor ran its entire commercial model as prose in one notes field → a governed data model and its first forecastable view of revenue in twelve years.

Work Wear Safety · Industrial distributionView the case study →
MODULE 0202 / 04

Signal-Based Allbound Engine

Pipeline from both directions.

Inbound captured, scored, and routed inside the golden hour. Outbound triggered by real buying signals: funding, hiring, tech installs. AI personalization and research agents make 1:1 outreach work at volume.

2.1× lead-to-SQL
Sub-hour speed-to-lead
Net-new intent pipeline

Loan applications sales could never see, 88% walking away unattended → ~$50M of pipeline surfaced and inbound conversion 12% → 42%.

Efficient Capital Labs · B2B fintech lendingView the case study →
MODULE 0303 / 04

Retention & Expansion Engine

Keep the revenue you already won.

Health scoring, churn-risk alerts wired to save plays, expansion signals surfaced before renewal. AI watches the signals no human has time to and flags the account before it churns.

$250K–$500K NRR uplift
Churn caught 60+ days early

Every churn signal scattered across five systems, read by no one → one health score with save-plays attached, and net revenue churn 28% → 16%.

A US B2B marketing agencyView the case study →
MODULE 0404 / 04

Revenue Intelligence & Reporting

Stop forecasting by feel.

Board-ready dashboards, funnel analytics, attribution, and forecasting infrastructure. One source of truth. AI turns raw activity into the read tool-only competitors can’t credibly deliver.

One source of truth
Forecast within ±8%

A forecast built from what eighty reps chose to type, a fifth of pipeline slipping every quarter → evidence-based forecasting, accuracy 68% → 80%+ in a single quarter.

Uniphore · Enterprise AIView the case study →
How it's delivered

30–90 days. One outcome. AI does the heavy lifting.

Step 01

Scope

Map the current state, lock the one number the project moves.

Step 02

Build

Shipped in working increments, AI-accelerated. Not a big reveal at the end.

Step 03

Prove

Live system, team trained, outcome measured against the number.

Every build is a scoped project of 30–90 days: fixed scope, one measurable outcome, agreed up front. AI-enabled delivery is why it lands in weeks, not quarters: agents do the enrichment, the migration grunt-work, and the build-out that used to need a team. Bigger builds run as consecutive projects: data foundation first, engine on top.

Typical return
$200K–$500K
recoverable pipeline · protected revenue · reclaimed capacity, per build

One project typically pays for itself many times over: the cost of the project against the cost of the leak staying open two more quarters. If a build won’t clear that bar, I’ll tell you before you buy it.

Who builds it

The person who scopes your project is the person who builds it.

Shashank Palli
Shashank Palli
RevOps operator · solo practice

15 years in operations, three Head-of-RevOps roles, two exits. And I still ship the work myself. No junior team behind me. AI does the heavy lifting; an operator who’s owned the number makes the calls.

15 years in Strategy & Ops2× founder exitsEx VP of RevOps30+ businesses transformedSolo fractional consultantAI first
More about how I work →
−40%
Tooling cost
5% → 8%
Cold-response rate
8% → 2%
Onboarding churn
103% → 112%
Net revenue retention
Built with the stack you already own
CRM
HubSpotSalesforce
Data & enrichment
ClayZoomInfoApollo
Outbound & deliverability
InstantlySmartleadOutreach
Signal & intent
6senseClearbitRB2B
AI & agents
Clauden8nCrewAI
Warehouse & reporting
SnowflakeDatabricksLooker
Is this a fit?

A fast win for some teams. The wrong tool for others.

Fits when

You just adopted a new CRM, enrichment, or CS tool and it isn’t delivering

A new revenue leader wants clean systems and quick wins before committing to a forecast

You have a nameable leak (dirty data, invisible pipeline, surprise churn) to fix on a fixed clock

You want to prove RevOps value before committing to anything ongoing

Not a fit when

You’re pre-PMF or under $5M ARR

You want someone to own the whole strategy (that’s Embedded RevOps)

You want a CRM admin to take tickets, or an agency to run a campaign

You’re shopping purely on price

On the wrong side of that line? I’ll tell you on the first call and point you somewhere better.

Project-priced by scope, from a fixed number agreed before any work. No hourly meter. The 2-week Chemistry Project credits toward the build that follows.

30–90 days per project, depending on scope, with working increments along the way. AI-enabled delivery is what compresses the timeline. The 2-week Chemistry Project gives you a roadmap. Act on it with or without me.

No. Stack-agnostic where it counts: I work in what you have and recommend changes only when they pay for themselves.

Your call: another project, Embedded RevOps where I own the whole engine, or take the build and run it yourself. A real on-ramp to Fractional RevOps, never a forced one.